KILLINGTON — The Vermont Arts Council received the 2016 Governor’s SMART Award for Creative Marketing at the recent Vermont Tourism Summit in Killington.
The award highlighted the council’s efforts to promote Vermont-based arts opportunities through its “Vermont. Arts. Everywhere.” campaign, which used video and social media marketing.
The campaign supports the concept that the arts are a core component of the Vermont brand and are integral to tourism.
The council worked with Brattleboro-based Mondo Mediaworks to create a series of fun and quirky videos that were promoted on social media. Watch on the Vermont Arts Council’s YouTube channel, and learn more about the organization at www.vermontartscouncil.org. YouTube/VermontArtsCouncil and learn more about the Vermont Arts council at VermontArtsCouncil.org, or on Facebook, Instagram or Twitter.