Check out why Advertising in the Rutland Business Journal will work for you
Largest business circulation
Delivering the largest business audience - 10,000 monthly with a pass-along rate that
delivers 37,000+ readers - more efficiently.
Positive, in-depth coverage
High editorial to advertising ratio, featuring in-depth, locally written feature stories on businesses,
business people and their successes.
Targeting business owners and professionals
Mailed exclusively to virtually all business and professional people in the Rutland region.
Circulation Profile
A Readership Survey compared the Business Journal to other sources of information.
The following is a summary of our target audience:
Almost all of our respondents “always read” our publication
43% of our readers are cover-to-cover readers
87% of our subscribers rated our publication as “outstanding”
Almost 66% of our subscribers have incomes exceeding $50,000
Over 90% of our subscribers are home owners; 50% with homes valued at over $150,000
90% are in their prime spending years (26 to 64 years)
January |
• 2007 Automotive Industry Review • Legal Services |
| February. |
• Financial • Commercial Development / Planning |
| March |
• Home Improvement • Rutland Economic Development Corporation |
| April |
• Spring Construction • Manchester |
| May |
• Commercial Real Estate • Rutland Regional Chamber Of Commerce |
| June |
• Summer Recreation • Lakes Region / Bomoseen / St. Catherine |
| July |
• Summer Construction • Outside Home Projects |
| August |
• Rutland • Education & Training |
| September |
• Fall Construction / Trades • Commercial Lending |
| October |
• Hospitality & Conferences • Seasonal Small Business |
| November |
• Holiday Issue • Gift Guide • Dining / Catering |
| December |
• Winter Tourism Preview • Killington |
Please address publicity, business news, personnel changes and announcements to
Editor, John Dolan, P.O. Box 6064, Rutland VT, 05702.
Email: john.dolan@businessvermont.com
Or Fax to (802) 775-0650.
Representative Contract Advertisers
The following advertisers represent just a few of the many companies that
are frequent advertisers in the Rutland Business Journal.
- Automobile International
- Accounting Alternatives
- EmployAbility
- Hawley's Florist
- KeyBank
- Markowski Excavating
- MVP Health Plan
- National Life
- Quickprint of Rutland
- Smith Buick
- Rutland Economic Development Corp
Ad Specifications/Deadlines
| UNIT |
APPROX.
SIZE |
ACTUAL
MEASUREMENT |
| Full |
4 C x 16" |
10-1/4" x 16" |
| 3/4 |
3 C x 16" |
7-5/8" x 16" |
| Jr. |
3 C x 12" |
7-5/8" x 11-7/8" |
1/2
|
H 4 C x 8"
V 2 C x 16" |
10-1/4" x 7-7/8"
5-1/16" x 16" |
3/8
|
H 4 C x 6"
V 2 C x 12"
SQ. 3 C x 8" |
10-1/4" x 5-7/8"
5-1/16" x 11-7/8"
7-5/8" x 7-7/8" |
| 1/4 |
2 C x 8" |
5-1/16" x 7-7/8" |
| 3/16 |
2 C x 6" |
5-1/16" x 5-7/8" |
1/8
|
H 2 C x 4"
V 1 C x 8" |
5-1/16" x 3-7/8"
2-3/8" x 7-7/8" |
1/16
|
H 2 C x 2"
V 1 C x 4" |
5-1/16" x 1-7/8"
2-3/8" x 3-7/8" |
Coverage Area
View full-size map
| Issue |
Space Reservation |
Materials Due |
Print Date |
JAN. / FEB. |
JAN. 5 |
JAN. 8 |
JAN. 11 |
FEBRUARY |
JAN. 26 |
JAN. 29 |
FEB. 1 |
MARCH |
FEB. 23 |
FEB. 26 |
MAR. 1 |
APRIL |
MAR. 23 |
MAR. 26 |
MAR. 29 |
MAY |
APR. 27 |
APR. 30 |
MAY 3 |
JUNE |
MAY 25 |
MAY 28 |
MAY 31 |
JULY |
JUN.22 |
JUN.25 |
JUN.28 |
AUGUST |
JUL. 27 |
JUL. 30 |
AUG. 2 |
SEPTEMBER |
AUG. 24 |
AUG. 27 |
AUG. 30 |
OCTOBER |
SEP. 21 |
SEP. 24 |
SEP. 27 |
NOVEMBER |
OCT. 26 |
OCT. 29 |
NOV. 1 |
DECEMBER |
NOV. 22 |
NOV. 26 |
NOV. 29 |
Rate Card Information - Updated Nov. 15, 2005
Display
Adv.
|
Full
Page
|
3/4
Page
|
Jr.
Page
|
1/2
Page
|
3/8
Page
|
1/4
Page
|
3/16
Page
|
1/8
Page
|
1/16
Page
|
|
1X
|
$1,553 |
$1,164 |
$916 |
$833 |
$670 |
$457 |
$350 |
$236 |
$120 |
3X |
$1,412 |
$1,059 |
$833 |
$759 |
$609 |
$415 |
$318 |
$215 |
$110 |
6X |
$1366 |
$1024 |
$806 |
$733 |
$589 |
$402 |
$305 |
$208 |
$106 |
9X |
$1318 |
$989 |
$779 |
$708 |
$569 |
$388 |
$297 |
$201 |
$103 |
12X |
$1243 |
$931 |
$733 |
$668 |
$535 |
$365 |
$279 |
$190 |
$96 |
All contracts protected for two months from effective date of change.
Please call (802) 775-9500 or use the electronic Contact Us form for more information.
Color Rates
Spot color rate is $125.00 per color.
Inserts
Inserts are available.
E-Mail
Please send your Ad or Ad material electronically.
For general information please email us.
Frequency Discount
Maximum 12X frequency discounts may be earned by combination purchase with Valley Business Journal, Champlain Business Journal, or Prime Time Journal.
All earned rates are net.
Sales Representatives
Your Rutland Business Journal representatives look forward to speaking with you about developing an effective campaign to reach our business and professional readers.
Call Tammy Murphy at (802) 775-9500 or fax her at (802) 775-0650. Or, e-mail at editorial@businessvermont.com.
Our office is located at:
Chittenden Bank Building 4th fl.
110 Merchants Row
Rutland, VT 05701
For more information, please click on Contact Us.
And remember, if you’re a new business or a new Rutland Business Journal advertiser, click on Extra! Special Offers for information about FREE Advertising opportunities.
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