Champlain Business Journal
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Advertising Information

Check out why Advertising in the Champlain Business Journal is your best business buy:

Largest business circulation
Delivering the largest business audience -14,900 monthly with a pass-along rate that delivers
45,000+ readers - more efficiently, at a lower cost.

Positive, in-depth coverage
High editorial to advertising ratio, featuring in-depth, locally written feature stories on local businesses,
business people and their successes.

Targeting business owners and professionals
Mailed exclusively to all business and professional owners and managers in the Champlain Valley.


Circulation Profile
A Readership Survey compared the Business Journal to other regional publications.
The following is a summary of our target audience:

  • 100 % of our respondents “always read” our publication
  • 43 % of our readers are cover-to-cover readers
  • 87 % of our subscribers rated our publication as “outstanding”
  • Almost 66 % of our subscribers have incomes exceeding $50,000
  • Over 90 % of our subscribers are home owners; 50 % with homes valued at over $150,000
  • 90% are in their prime spending years (26 to 64 years)


 

2007 Editorial Calendar

January • Legal • Seniors / Retirement Planning
February • Lake Champlain Chamber • Commercial Development / Planning
March • Home Improvement • Financial
April • Hospitality • Spring Construction
May • Commercial Real Estate • Shelburne
June • Summer Recreation • Lakes Region / Champlain, Dunmore
July • Summer Construction • Outside Home Projects
August • Downtown Burlington • Education & Training
September • Fall Construction / Trades • Health Services
October • Hospitality & Conferences • Essex / Essex Junction
November • Holiday Issue • Gift Guide • Dining / Catering
December • Winter Tourism Preview • Travel

Please address publicity, business news, personnel changes and announcements to
Editor, John Dolan, P.O. Box 6064, Rutland VT, 05702.
Email: john.dolan@businessvermont.com
Or Fax to (802) 775-0650


Representative Contract Advertisers
The following advertisers represent just a few of the many companies that are frequent advertisers in the Champlain Business Journal.

  • Citizens Bank

  • Chittenden Bank

  • Courtyard Marriott

  • Encompass

  • KeyBank

  • J. L. Davis Realty

  • MVP Health Plan

  • Paul, Frank And Collins, Inc.

  • Perry's Restaurant Group

  • Redstone Commercial Group

  • Small Business Development Center

  • University Of Vermont


Ad Specifications

UNIT APPROX.
SIZE
ACTUAL
MEASUREMENT
Full 4 C x 16" 10-1/4" x 16"
3/4 3 C x 16" 7-5/8" x 16"
Jr. 3 C x 12" 7-5/8" x 11-7/8"
1/2
H 4 C x 8"
V 2 C x 16"
10-1/4" x 7-7/8"
5-1/16" x 16"
3/8

H 4 C x 6"
V 2 C x 12"
SQ. 3 C x 8"
10-1/4" x 5-7/8"
5-1/16" x 11-7/8"
7-5/8" x 7-7/8"
1/4 2 C x 8" 5-1/16" x 7-7/8"
3/16 2 C x 6" 5-1/16" x 5-7/8"
1/8
H 2 C x 4"
V 1 C x 8"
5-1/16" x 3-7/8"
2-3/8" x 7-7/8"
1/16
H 2 C x 2"
V 1 C x 4"
5-1/16" x 1-7/8"
2-3/8" x 3-7/8"

Coverage Area

View full-size map


2007 Print Schedule

Issue
Space Reservation
Materials Due
Print Date
JANUARY
DEC. 29
JAN. 2
JAN. 4
FEBRUARY
JAN. 19
JAN. 22
JAN. 25
MARCH
FEB. 16
FEB. 19
FEB. 22
APRIL
MAR. 16
MAR. 19
MAR. 22
MAY
APR. 20
APR. 23
APR. 26
JUNE
MAY 18
MAY 21
MAY 24
JULY
JUN. 15
JUN. 18
JUN. 21
AUGUST
JUL. 20
JUL. 23
JUL. 26
SEPTEMBER
AUG. 17
AUG. 20
AUG. 23
OCTOBER
SEP. 14
SEP. 17
SEP. 20
NOVEMBER
OCT. 19
OCT. 22
OCT. 25
DECEMBER
NOV. 16
NOV. 19
NOV. 21

Rate Card Information - Updated Nov. 15, 2005

Display
Adv.
Full
Page
3/4
Page
Jr.
Page
1/2
Page
3/8
Page
1/4
Page
3/16
Page
1/8
Page
1/16
Page
1X
$1,553
$1,164
$916
$833
$670
$457
$350
$236
$120
3X
$1,412
$1,059
$833
$759
$609
$415
$318
$215
$110
6X
$1366
$1024
$806
$733
$589
$402
$305
$208
$106
9X
$1318
$989
$779
$708
$569
$388
$297
$201
$103
12X
$1243
$931
$733
$668
$535
$365
$279
$190
$96

All contracts protected for two months from effective date of change.

Please call Tammy Murphy at (802) 862-9100 or use the electronic Contact Us form for more information.

Color Rates
Spot color rate is $125.00 per color.

Inserts
Inserts are available.

E-Mail
Please send your Ad or Ad material electronically.
For general information follow this link email.htm

Frequency Discount
Maximum 12X frequency discounts may be earned by combination purchase with Valley Business Journal, Rutland Business Journal, or Prime Time Journal.
All earned rates are net.

Sales Representatives
Your Champlain Business Journal representatives look forward to speaking with you about developing an effective campaign to reach our business and professional readers. Call Tammy Murphy at (802) 862-9100, fax (802) 864-5472. E-mail us at editorial@businessvermont.com

For more information, please click on Contact Us.

And remember, if you’re a new business or a new Champlain Business Journal advertiser, click on Extra! Special Offers for information about FREE Advertising opportunities.

Champlain Business Journal | Rutland Business Journal | Valley Business Journal | Prime Time Journal
Ad Info | Local Resources | Career Opportunities | Special Offers | CBJ Home
About Us | Contact Us | Free Subscription

© 2006, New England Business Journals, A Division of Mitchell Community Media
PO Box 6064, 110 Merchants Row, Rutland, VT 05702