“Popular: The Power of Likability in a Status-Obsessed World” by Mitch Prinstein, 2017, Viking, $27, 273 pages. None of the other kids like you. They don’t include you in anything. In fact, they often just plain ignore you, and some even pick on you. You don’t understand why this is, but there isn’t much you can do: Quitting your job is not an option.
“Fully Connected: Surviving and Thriving in an Age of Overload” by Julia Hobsbawm, 2017, Bloomsbury, $28, 256 pages Your phone will not stop ringing. It chimes constantly, too, letting you know that you’ve got mail. Facebook announces itself with a “thwock,” and another noise works as a calendar notification. On one hand, it’s nice to be needed. On the other hand, you’d like to throw everything into a nearby river and walk away.
“The End of Advertising” by Andrew Essex, 2017, Spiegel & Grau, $27, 240 pages. Say goodbye to your money. You need that new gadget, so adios. New bling is too irresistible, so ta-ta. Upgrade that device; see ya later, salary.
“Small Data: The Tiny Clues that Uncover Huge Trends” by Martin Lindstrom, 2016, Picador, $16, 244 pages. It’s always the little things. A chocolate on the pillow or slippers beneath a turned-down bed. Stickers for a customer’s kids. A lagniappe in the box to make a baker’s dozen: all things to ensure a speedy return of buyer or client.
“Rich20Something: Ditch Your Average Job, Start an Epic Business, and Score the Life You Want” by Daniel DiPiazza, 2017, TarcherPerigee, $24, 281 pages. Your paycheck was a lot smaller than you thought it would be. How irritating: After taxes and other deductions, you’re making a pittance for your work. How unfair. This isn’t the way it was when your parents started out!
“The Weekend Effect” by Katrina Onstad, 2017, HarperOne, $25.99, 304 pages Zzzzzzzzzip. That was the sound of your last weekend as it passed by. But it probably doesn’t matter, anyhow: It was packed with work, to-do’s, obligations, kids sports and more work. Sometimes, you wonder why you even bother. You might as well just go to the office.
“Broke Millennial” by Erin Lowry, 2017, Tarcher Perigee, $15, 276 pages. You are so busted. And that’s never a good thing in relationships, recreation or in finances. Especially in finances. When your wallet is empty, so are both calendar and stomach, but what can you do when even the word “money” scares you?
“Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are,” by Zoe Fraade-Blanar and Aaron M. Glazer, 2017, W.W. Norton, $27.95, 336 pages. Collect them all. These three words put a smile on every marketer’s face and fear in every parent’s heart. “Collect them all,” as you may remember, was kid-code for “bug your parents until they buy stuff,” making you the envy of everyone in third grade. Your goal now: to capture that buyer’s obsession at the level you’ll see in “Superfandom” by Zoe Fraade-Blanar and Aaron M. Glazer.
“The Schmuck in My Office: How to Deal Effectively with Difficult People at Work” by Jody J. Foster with Michelle Joy, 2017, St. Martin’s Press, $25.99, 336 pages. Your co-worker is an idiot. All day long, he’s blah-blah-blah, telling you how great he is, the coolest guy ever. If you’ve done something, he’s done it better.
“Who Thought This Was a Good Idea?” by Alyssa Mastromonaco (with Lauren Oyler), 2017, Twelve, $27, 256 pages Your boss is a VIP: a very important person. Nothing gets done without approval from the executive suite and nothing is unnoticed. There’s a finger on the pulse of your company at all times, which is probably how The Boss got to the top. And in the new book “Who Thought This Was a Good Idea?” by Alyssa Mastromonaco (with Lauren Oyler), you’ll see what it’s like to work for a guy who’s more than just the president of a corporation. Born in the mid-1970s and raised in small-town Vermont, Mastromonaco says she was independent early on and marched to her own drummer, but wasn’t particularly political unless it was “cool.” Nevertheless, one summer between college semesters, she interned for Bernie Sanders and discovered what she wanted to do with her life.