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With stories of the road, ‘Long Haul’ moves well

“The Long Haul” by Finn Murphy, 2017, W.W. Norton, $26.95, 229 pages
From here to there. That’s where you need to move your stuff: from Point A to Point B. Take it out of one place and put it in another, possibly many miles away. And it’s not like you can wiggle your nose or wave a magic wand to do it, either. You need someone who knows what he or she is doing. In “The Long Haul” by Finn Murphy, there’s somebody like that out there.

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‘Popular’ will set you right back in the playground

“Popular: The Power of Likability in a Status-Obsessed World” by Mitch Prinstein, 2017, Viking, $27, 273 pages.  None of the other kids like you. They don’t include you in anything. In fact, they often just plain ignore you, and some even pick on you. You don’t understand why this is, but there isn’t much you can do: Quitting your job is not an option.

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‘Fully Connected’ won’t help cure information overload

“Fully Connected: Surviving and Thriving in an Age of Overload” by Julia Hobsbawm, 2017, Bloomsbury, $28, 256 pages
Your phone will not stop ringing. It chimes constantly, too, letting you know that you’ve got mail. Facebook announces itself with a “thwock,” and another noise works as a calendar notification. On one hand, it’s nice to be needed. On the other hand, you’d like to throw everything into a nearby river and walk away.

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An advertising revolution is brewing

“The End of Advertising” by Andrew Essex, 2017, Spiegel & Grau, $27, 240 pages. Say goodbye to your money. You need that new gadget, so adios. New bling is too irresistible, so ta-ta. Upgrade that device; see ya later, salary.

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Big motivation hides behind ‘Small Data’

“Small Data: The Tiny Clues that Uncover Huge Trends” by Martin Lindstrom, 2016, Picador, $16, 244 pages. It’s always the little things. A chocolate on the pillow or slippers beneath a turned-down bed. Stickers for a customer’s kids. A lagniappe in the box to make a baker’s dozen: all things to ensure a speedy return of buyer or client.

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‘Rich20Something’ inspiring, but worthy of caution

“Rich20Something: Ditch Your Average Job, Start an Epic Business, and Score the Life You Want” by Daniel DiPiazza, 2017, TarcherPerigee, $24, 281 pages. Your paycheck was a lot smaller than you thought it would be. How irritating: After taxes and other deductions, you’re making a pittance for your work. How unfair. This isn’t the way it was when your parents started out!

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Think you’re enjoying your weekends? Guess again

“The Weekend Effect” by Katrina Onstad, 2017, HarperOne, $25.99, 304 pages
Zzzzzzzzzip. That was the sound of your last weekend as it passed by. But it probably doesn’t matter, anyhow: It was packed with work, to-do’s, obligations, kids sports and more work. Sometimes, you wonder why you even bother. You might as well just go to the office.

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‘Broke’ author on quest to destroy financial illiteracy

“Broke Millennial” by Erin Lowry, 2017, Tarcher Perigee, $15, 276 pages. You are so busted. And that’s never a good thing in relationships, recreation or in finances. Especially in finances. When your wallet is empty, so are both calendar and stomach, but what can you do when even the word “money” scares you?

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Book review: How can ‘Superfandom’ work for you?

“Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are,” by Zoe Fraade-Blanar and Aaron M. Glazer, 2017, W.W. Norton, $27.95, 336 pages. Collect them all. These three words put a smile on every marketer’s face and fear in every parent’s heart. “Collect them all,” as you may remember, was kid-code for “bug your parents until they buy stuff,” making you the envy of everyone in third grade. Your goal now: to capture that buyer’s obsession at the level you’ll see in “Superfandom” by Zoe Fraade-Blanar and Aaron M. Glazer.