WAITSFIELD — Ask Sparky Potter about his 45-year business philosophy, and he directs you to the “mission statement sign” that hangs in the lobby of his Waitsfield studio and shop.
“Designing is like dreaming,” the sign says. “When you are awake, designing is the most delightful thing that the human minds can do together. From the first spark of a concept to the evolution of something unique, the process is the reward. Enjoy.”
On Nov. 19, 2016, The Sparky Potter Design Group and Wood & Wood Sign Systems kicked off its 45th anniversary. Potter began the operation as a one-man, home-occupied business in the winter of 1971-1972. Since then, Wood & Wood has moved to “The Mad River Barn” at 98 Carroll Rd.
Wood & Wood is a nationally recognized design studio and custom sign manufacturing company with more than 50 national sign awards. Wood & Wood’s national client base includes: Vail Resorts, the 1980 Winter Olympics (in Lake Placid, New York), Ben & Jerry’s Ice Cream, Bruegger’s Bagels, Busch Gardens and Universal Studios Theme Parks.
One strong example of Potter’s legacy is the exterior of the American Flatbread Burlington Hearth storefront, with a handcrafted wood- and copper-roofed canopy sign, wood blade sign and hand-carved front door.